7/17/12

Gifts in the Market

Christmas in July (Part 7)

Christmas in July is sometimes about discovering the gifts that are waiting for you to receive them. In this series, we will continue the story of the owner of S and Company who has embraced the Christmas in July initiatives.

The owner of S and Company really wanted to make sure that everything possible was in position to make sure that the company and the people in the company would reach their goals. As he was searching for opportunities, a news story on the web caught his attention. It was about how change occurs in communities that is fairly subtle and a series of separate events. Once the changes accumulate, the landscape is changed and totally different. Because the changes are not necessarily related and have little relationship in timing, the change does not really stand out.

He thought about the market place. Each year when the company writes the business plan, the marketplace data is used as a part of the metrics. But what actually changed in the marketplace that might have created unseen opportunity? All of a sudden, it hit him. While some of the revenue and units available in the community had not changed greatly, the competitors had. One group of companies had a major brand change; others were suffering an identity crisis as their brand had been sold. Several companies had merged and a couple of others were closed. There were others that were doing better than ever and some in which owner age, health or other challenges meant that changes for those companies would soon occur as well.

The more that he thought about what had occurred in not even a year’s time, he realized that the way the company had been using market place data in their business plan hid significant opportunity. There were gifts in the market just waiting to be claimed.

Some of the opportunities were fairly small, others had great potential and all would require a strategic pursuit. He realized that the cumulative value of even a portion of these opportunities more than guaranteed that the goals for dollars in December would be met. It would take a team effort and it would require both internal and external messages. It would also require that the company operat from a position of strength.

He called the managers together, as well as the division heads across the company, to explain the opportunity he saw. Excitement grew as each person in the meeting realized what this would mean. He told them that this would require a team effort and each of them would have a significant role as individuals and in the way they would work as a company. The meeting had been planned to continue through a working lunch so that he could take advantage of the excited mood in the planning, tasking and launch. The buzz was infectious.

At the conclusion of the meeting, campaign names and dates were established, targets and strategies defined. He came back to operating from a position of strength and asked each what that meant to them. There were a variety of answers, some that did not match the people who offered them. In the end he said that there were many times in which he felt that they had each, and as a company, been playing defense – countering, protecting and explaining. This was quite natural as all were at least in part problem solvers. While problem solving would not go away, he wanted them to understand that no new ground is gained in playing defense. He wanted each one to assess their own strengths and the company strengths and to utilize those to drive momentum. Let others play defense while they moved forward and conquered targets. This would be important in being effective and efficient as the one playing offense rarely had to play defense.

10 comments:

oakleyses said...

prada outlet, kate spade outlet online, coach outlet, burberry outlet online, longchamp outlet, longchamp outlet online, nike outlet, jordan shoes, ray ban outlet, oakley vault, tiffany jewelry, louis vuitton outlet, tiffany and co jewelry, ray ban sunglasses, gucci handbags, christian louboutin, michael kors outlet store, longchamp handbags, christian louboutin shoes, polo ralph lauren outlet, nike air max, coach outlet store online, michael kors outlet online, louis vuitton outlet online, prada handbags, louis vuitton handbags, coach outlet, tory burch outlet online, michael kors outlet online, louis vuitton, chanel handbags, true religion, cheap oakley sunglasses, louis vuitton outlet, michael kors outlet online, red bottom shoes, michael kors handbags, nike free, christian louboutin outlet, michael kors outlet, polo ralph lauren, kate spade outlet, coach purses, nike air max, burberry outlet online, true religion outlet, oakley sunglasses

oakleyses said...

ralph lauren pas cher, air max pas cher, hermes pas cher, longchamp, ralph lauren, longchamp pas cher, louis vuitton uk, ray ban pas cher, nike air max, nike roshe, vans pas cher, nike free pas cher, sac michael kors, scarpe hogan, hollister, abercrombie and fitch, converse pas cher, lacoste pas cher, sac vanessa bruno, nike roshe run, burberry pas cher, chaussure louboutin, north face pas cher, true religion outlet, air jordan, north face, louis vuitton, louis vuitton pas cher, mulberry, timberland, nike air max, oakley pas cher, hollister, tn pas cher, ray ban uk, nike blazer pas cher, guess pas cher, nike air force, lululemon, air max, true religion jeans, michael kors uk, barbour, new balance pas cher, michael kors canada, sac louis vuitton, nike free

oakleyses said...

north face jackets, reebok shoes, ugg, nike huarache, uggs on sale, ugg soldes, celine handbags, north face jackets, giuseppe zanotti, marc jacobs outlet, ugg outlet, uggs outlet, replica watches, birkin bag, bottega veneta, ghd, vans outlet, soccer jerseys, babyliss, canada goose outlet, mont blanc pens, asics shoes, insanity workout, canada goose outlet, canada goose outlet, nike trainers, nike roshe, ugg boots, lululemon outlet, canada goose, longchamp, soccer shoes, ferragamo shoes, chi flat iron, mac cosmetics, wedding dresses, ugg boots clearance, valentino shoes, instyler ionic styler, jimmy choo shoes, herve leger, nfl jerseys, beats headphones, abercrombie and fitch, mcm handbags, hollister, new balance outlet, uggs outlet, p90x workout

oakleyses said...

nike air max, montre femme, vans, hollister clothing, toms outlet, canada goose, swarovski jewelry, moncler, iphone 6 case, pandora charms, canada goose, gucci, uggs canada, ray ban, moncler, timberland shoes, karen millen, thomas sabo uk, converse, pandora uk, converse shoes, parajumpers outlet, lancel, moncler, coach outlet, moncler outlet, louboutin, moncler, supra shoes, ugg, links of london uk, baseball bats, moncler, oakley, louis vuitton canada, air max, pandora jewelry, hollister canada, swarovski uk, hollister, juicy couture outlet, juicy couture outlet, moncler outlet, replica watches, ralph lauren, wedding dress, canada goose pas cher, canada goose

mao qiuyun said...

2
louis vuitton outlet
louis vuitton handbags
true religion jeans outlet
ray ban sunglasses
michael kors uk
air jordan 10
abercrombie
ray ban sunglasses
coach handbags
louis vuitton handbags
coach outlet store online
mont blanc
valentino shoes
mont blanc pens
abercrombie and fitch
ralph lauren outlet
monster beats
true religion jeans
coach outlet store online
oakley outlet
beats headphones
cheap oakley sunglasses
coach outlet store
polo ralph lauren outlet
air jordan 9
tory burch outlet
coach outlet
ray ban
swarovski jewelry
burberry sale
cheap ray ban sunglasses
fred perry sale
burberry outlet online
insanity
chanel outlet
salomon shoes
chanel handbags
gucci outlet
ray ban uk
cheap mlb jerseys
20150407maoqiuyun

Lili Wang said...

20150713wanglili
hermes
oakley sunglasses outlet
toms outlet
polo ralph lauren home
michael kors outlet
louis vuitton uk
burberry outlet
rolex watches outlet
louis vuitton
sac longchamp
jordan shoes
jordan 3s
red christian louboutin
jordan 6 cigar
michael kors outlet
air jordan 11
gucci outlet
hermes birkin bag
tory burch sale
christian louboutin sale
fitflop shoes
timberlands
michael kors
michael kors
fendi
louis vuitton
timberland boots
gucci outlet online
chanel bags
ray bans

oakleyses said...

ugg boots, oakley sunglasses, replica watches, ugg boots, nike air max, cheap oakley sunglasses, nike free, michael kors outlet, polo ralph lauren outlet, longchamp outlet, jordan shoes, longchamp, ray ban sunglasses, michael kors outlet, prada handbags, ugg boots, oakley sunglasses, chanel handbags, uggs on sale, oakley sunglasses, polo ralph lauren outlet, christian louboutin outlet, ray ban sunglasses, burberry outlet online, michael kors outlet, louboutin outlet, ugg boots, louboutin shoes, michael kors outlet, louis vuitton, nike air max, ray ban sunglasses, prada outlet, louis vuitton, louboutin, oakley sunglasses, tiffany jewelry, louis vuitton outlet, burberry, kate spade outlet, louis vuitton outlet, nike outlet, tory burch outlet

oakleyses said...

michael kors, oakley pas cher, kate spade handbags, ralph lauren uk, ralph lauren pas cher, north face, michael kors, michael kors, burberry, hogan, hollister pas cher, nike roshe, sac guess, ray ban pas cher, ray ban uk, coach outlet, true religion outlet, air force, coach purses, nike roshe run, lululemon, coach factory outlet, coach outlet, timberland, true religion jeans, vanessa bruno, nike blazer, nike free, nike air max, hollister, new balance pas cher, vans pas cher, nike free run uk, nike air max, lacoste pas cher, louboutin pas cher, air jordan pas cher, michael kors, sac longchamp, north face, true religion jeans, abercrombie and fitch, tn pas cher, air max, longchamp pas cher, true religion jeans, converse pas cher, mulberry, hermes, nike air max

oakleyses said...

wedding dresses, mac cosmetics, new balance, ralph lauren, beats by dre, bottega veneta, celine handbags, oakley, nike roshe, north face outlet, nike trainers, giuseppe zanotti, longchamp, iphone 6 cases, abercrombie and fitch, jimmy choo shoes, iphone cases, chi flat iron, p90x workout, iphone 6s cases, nike huarache, baseball bats, soccer shoes, instyler, timberland boots, hollister, iphone 6s plus cases, nike air max, vans shoes, valentino shoes, nfl jerseys, iphone 6 plus cases, lululemon, soccer jerseys, ghd, mont blanc, hollister, babyliss, louboutin, s5 cases, insanity workout, asics running shoes, reebok shoes, birkin bag, ferragamo shoes, herve leger, mcm handbags, ipad cases, north face outlet, iphone 5s cases

oakleyses said...

pandora charms, ugg,ugg australia,ugg italia, moncler, ugg pas cher, moncler outlet, vans, thomas sabo, canada goose, barbour, bottes ugg, louis vuitton, moncler, karen millen, hollister, marc jacobs, wedding dresses, canada goose outlet, moncler, pandora charms, ray ban, louis vuitton, montre pas cher, canada goose, supra shoes, louis vuitton, barbour jackets, ugg boots uk, toms shoes, moncler, converse outlet, moncler, juicy couture outlet, pandora jewelry, sac louis vuitton pas cher, doudoune canada goose, converse, replica watches, nike air max, lancel, canada goose, coach outlet, pandora jewelry, juicy couture outlet, moncler, doke gabbana outlet, ugg,uggs,uggs canada, canada goose outlet, links of london, canada goose, gucci, moncler