Best Practices (Part 11)
As we finish up the Digital Business portion of our Best Practices blog series, we thought a top-ten countdown of the ultimate best practices would be a good way to round out the sub-section of the topic.
10. K.I.S.S. - This principal works pretty much no matter where you place it, but it definitely has a place in your digital business practices. Keeping it simple, without geek speak, with images that make impact and links out for further information is definitely a best practice.
9. Share - Great content is at your fingertips. You don't have to create it all yourself. Sharing shows you keep on top of industry news and it can help you build new connections.
8. Editorialize - Why should your fans read the article you linked? It's not enough that you post it. What did it do for you? Share a new thought or idea that came from the article. Ask a question.
7. Give Credit - Did you find the great article link on another Facebook page or Twitter feed. Give credit for the person who posted the link initially, as well as to the article's author.
6. Consistency is Key - Regular posts encourage repeat visits. Digital business is a marathon, not a sprint. Begin as you plan to maintain.
5. Converse, Don't Broadcast - Posts are not sales pitches. Conversations and stories build the relationships that further social business.
4. Do Unto Others - The kind of community you'd like to build is, more often than not, the kind of community others are trying to build. The tone you'd like to see used on your pages is the same tone you should use on the pages of others. Polite, engaged, inquisitive.
3. Don't Forget the Photos - While great content is king, photos still create the best engagement. Pictures really are worth a thousand words.
2. Make Time For Responses - You can't just post and dash. You need to ensure you check back for questions and comments. On Facebook, on Twitter, on your blog...wherever you're doing digital business.
1. Reciprocity - To be liked, you have to like. To get followers you must follow. To build connections you must make connections.