11/15/11

Creativity In A Box

Infrastructure Series (Part 7)

The Infrastructure series will posted on Tuesdays, Wednesdays and Thursdays through the month of November 2011. 


I just returned from the National Association of Realtors® (NAR) Convention in Anaheim, CA. This is an important conference for Soltys, Inc. as about 85% of our business is with larger real estate companies, organizations and franchisors. The keynote speaker at the general session was Michael Eisner, formerly of Disney. He gave his “Creativity in a Box” presentation, with some customization for the audience.

His ideas around “Creativity in a Box” exemplify a component of great infrastructure – creative growth within limitations. Infrastructure must have some flexibility within defined parameters, especially in the financial area. Without those limitations it would be difficult to have profit produced from creative initiatives. Without the creative initiatives, growth will be limited.

Infrastructure, which sustains as well as partially defines the size, shape and functions of a company is also the box. In some ways, this box is more like a balloon. There is shape, purpose and limitation. It also requires that the air contained within and necessary for the shape be retained to limit leakage. There will be leakage, so new air must be introduced to maintain the balloon. Too much air will make the balloon pop. Too little leaves it limp and weak. The creativity comes in working within the capacity for volume to ensure that the balloon is always maximized. This may include different types of inflators, including those which are not air, as well as temperatures and environmental conditions.

In each well known movie used by Eisner as an example, the creative person(s) had an idea of how to enable the viewer experience and saw only one way until challenged to stay within the box. Each of these carried the impact and user experience while reducing cost and time. In some cases, the user experience was actually heightened due to the fact that they had to use more of their own imagination, rather than being given the entire experience. It encouraged greater creativity.

He also applied the age old K.I.S.S. principle to keep things as simple as possible with the same effect.

These decisions to make sure that creativity was within the box were not always easy or without risk, requiring management and leadership. There were times when creative talent did not want to budge from their concept. As Eisner said, “Fearful people make mediocre decisions.” Any of these examples could have grown or changed the shape of the box without strong decisions and leadership unwilling to change out of fear. As he demonstrated in the examples, the final product would have been impacted with a mediocre decision. The infrastructure would not have worked and the monetary opportunity would have been reduced.

Finally he referenced a key element shared by some of the greater business people we have known including Steve Jobs, Walt Disney and others. To some degree, they were all micro-managers, knowing the importance of the details in the success of the venture.

This was not a new presentation, in fact, there are many references to it and YouTube videos displaying it as delivered to other organizations easily found by simply searching “Michael Eisner, Creativity in a Box” in an Internet search. There you will also find many of the examples he used to illustrate the points he made.

8 comments:

oakleyses said...

prada outlet, kate spade outlet online, coach outlet, burberry outlet online, longchamp outlet, longchamp outlet online, nike outlet, jordan shoes, ray ban outlet, oakley vault, tiffany jewelry, louis vuitton outlet, tiffany and co jewelry, ray ban sunglasses, gucci handbags, christian louboutin, michael kors outlet store, longchamp handbags, christian louboutin shoes, polo ralph lauren outlet, nike air max, coach outlet store online, michael kors outlet online, louis vuitton outlet online, prada handbags, louis vuitton handbags, coach outlet, tory burch outlet online, michael kors outlet online, louis vuitton, chanel handbags, true religion, cheap oakley sunglasses, louis vuitton outlet, michael kors outlet online, red bottom shoes, michael kors handbags, nike free, christian louboutin outlet, michael kors outlet, polo ralph lauren, kate spade outlet, coach purses, nike air max, burberry outlet online, true religion outlet, oakley sunglasses

oakleyses said...

ralph lauren pas cher, air max pas cher, hermes pas cher, longchamp, ralph lauren, longchamp pas cher, louis vuitton uk, ray ban pas cher, nike air max, nike roshe, vans pas cher, nike free pas cher, sac michael kors, scarpe hogan, hollister, abercrombie and fitch, converse pas cher, lacoste pas cher, sac vanessa bruno, nike roshe run, burberry pas cher, chaussure louboutin, north face pas cher, true religion outlet, air jordan, north face, louis vuitton, louis vuitton pas cher, mulberry, timberland, nike air max, oakley pas cher, hollister, tn pas cher, ray ban uk, nike blazer pas cher, guess pas cher, nike air force, lululemon, air max, true religion jeans, michael kors uk, barbour, new balance pas cher, michael kors canada, sac louis vuitton, nike free

oakleyses said...

north face jackets, reebok shoes, ugg, nike huarache, uggs on sale, ugg soldes, celine handbags, north face jackets, giuseppe zanotti, marc jacobs outlet, ugg outlet, uggs outlet, replica watches, birkin bag, bottega veneta, ghd, vans outlet, soccer jerseys, babyliss, canada goose outlet, mont blanc pens, asics shoes, insanity workout, canada goose outlet, canada goose outlet, nike trainers, nike roshe, ugg boots, lululemon outlet, canada goose, longchamp, soccer shoes, ferragamo shoes, chi flat iron, mac cosmetics, wedding dresses, ugg boots clearance, valentino shoes, instyler ionic styler, jimmy choo shoes, herve leger, nfl jerseys, beats headphones, abercrombie and fitch, mcm handbags, hollister, new balance outlet, uggs outlet, p90x workout

oakleyses said...

nike air max, montre femme, vans, hollister clothing, toms outlet, canada goose, swarovski jewelry, moncler, iphone 6 case, pandora charms, canada goose, gucci, uggs canada, ray ban, moncler, timberland shoes, karen millen, thomas sabo uk, converse, pandora uk, converse shoes, parajumpers outlet, lancel, moncler, coach outlet, moncler outlet, louboutin, moncler, supra shoes, ugg, links of london uk, baseball bats, moncler, oakley, louis vuitton canada, air max, pandora jewelry, hollister canada, swarovski uk, hollister, juicy couture outlet, juicy couture outlet, moncler outlet, replica watches, ralph lauren, wedding dress, canada goose pas cher, canada goose

mao qiuyun said...

4
kate spade outlet
toms outlet
adidas wings
burberry outlet online
puma sneakers
tory burch flats
louis vuitton handbags
oakley sale
ralph lauren polo shirts
michael kors outlet online
louis vuitton outlet
cheap nhl jerseys
thomas sabo uk
tory burch handbags
true religion outlet
mcm bags
air max 2015
nfl jerseys
lebron james shoes
converse all star
air force 1 shoes
puma shoes
tiffany jewelry
links of london
michael kors canada
air jordan concord
ray ban sunglasses
tods outlet
louis vuitton uk
ray ban aviators
ray ban
air force one shoes
nba jerseys
hollister clothing
kobe bryants shoes
herve leger dresses
cheap oakley sunglasses
ghd
abercrombie and fitch
jordan 4
20150407maoqiuyun

chenmeinv0 said...

coach outlet online
ugg boots sale
michael kors handbags
cheap oakley sunglasses
pandora charms
oakley sunglasses outlet
cheap jordan shoes
bengals jerseys
coach factory online
fitflop clearance
20169.28chenjinyan

xumeiqing said...

20161109meiqing
polo outlet
ray bans
birkenstock sandals
mont blanc pens
burberry outlet
coach factory outlet
birkenstocks
coach outlet
nike air max
michael kors handbags

chenmeinv0 said...

louboutin sale
discount ray ban sunglasses
ugg outlet
cheap jordan shoes
cheap jordans
jordan femme pas cher
thunder jerseys
moncler soldes
uggs outlet online
gucci handbags
2016.12.8xukaimin