9/30/11

When the Ink is Dry

Business Planning (Part 14)

The Business Planning series will posted on Tuesdays, Wednesdays and Thursdays through the month of September 2011.


The business plan is written and everyone is glad to have that big task off of the plate. The day the ink is dry, the last I dotted and T crossed on the plan is indeed a point of celebration. It is also launch day.

Mission control must be positioned to ensure the success of the launch and the mission as objectives are met and new opportunities discovered. Each person on the team has a role and a responsibility in the success. Defining these roles and responsibilities may seem obvious. Communication of objectives, roles and responsibility with an accountability structure in place will help insure your best chance of having your plan succeed.

Launch day is very important and should be celebrated. It is an opportunity to engage and bring everyone on board. Most people appreciate the insight of where the company is headed and knowing how they can be a part of success. That will require communication.

Consider having a mini event to launch the plan. This should occur before the actual dates that the plan is active. The following suggestions may be helpful in your launch and mission.

  • Create internal and external PR featuring highlights and limited detail. It is a great time to profile the mission team and gain great advantage in the momentum that the feeling of success in motion can create.
  • When profiling the mission team, outline some of their key objectives and responsibilities as well as the talent, skill and or qualities that positioned them for the role.
  • Paint a picture of the future with the plan realized in a way that the success of the plan is the obvious choice of a path to the future for everyone involved. Consider how you will talk about value and results in a way that objectives are in reach and the realization of impact, tangible.
  • Calendar a timeline of updates and points for celebration. You may want to have 100% of goal recognition for those meeting at least 100% of their objectives. Recognition should include increments achieved above and beyond. Recognition is valuable capital that is a great motivator.
  • Treat planning and plan objectives for all producers with the importance and alignment to the company and unit plans. Make sure that everyone sees that their role in the mission is important to the overall success.
  • Integrate communications and accountability throughout your group. Even if you are not on track for plan, don’t hide from it. Have diagnostic meetings planned at reasonable intervals to determine areas of underachievement, reasons and solutions. Triage, communicate and correct integrating those who must be a part of the solution.

This post will conclude the Soltys, Inc. September Business Planning series. We certainly hope that the information, tips and vignettes of both success and failure have been helpful in your business planning. We offer business plan consulting, reviews and tools to assist with business planning. We will be announcing the launch of our business store in the very near future. It will feature publications, templates, tools and programs such as our Business Health Partners program which is designed to assist companies throughout the year in alignment, accountability and execution of their plan. The popular Help Desk consulting service to help with issues as they arise and many others will also be available. Call us at 770-573-9715 or send an email to info@soltys-inc.com. We look forward to working with you.

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