1/18/12

Linkedin Lackadaisy

Launch Series (Part 7)



lack·a·dai·si·cal   [lak-uh-dey-zi-kuhl]
adjective
1. without interest, vigor, or determination; listless; lethargic:a lackadaisical attempt.
2. lazy; indolent: a lackadaisical fellow.

Yesterday's post, Participation is Paramount, discussed the importance of participation in an effective social media campaign. It did not, however, go into detail on how exactly to take part on the different platforms. As we continue to discuss social business participation over the next several days, we will target four key areas where participation can make all the difference: Facebook, Twitter, Linkedin and Blogs. Yes, you can, and should, absolutely participate in other social media circles applicable to your business, ranging from YouTube to Pinterest. But, the four listed previously offer some of the most easily implemented and easy to maintain means to participate.

Are you a Linkedin Lackadaisy? When did you last update your profile? Still sporting the greyscale default avatar? Or possibly that photo from your company web site that isn't necessarily a good representation of your look today?

There's a large contingent of Linkedin users who use the platform (it is a social media platform, not a web site) as a placeholder for their online resume...and nothing else. That defeats the overall purpose of Linkedin. Which is? Business networking and relationship building. I don't want to, and won't, build a relationship with your resume. I will, if intrigued by your profile and interested in the kinds of content you post and the types of conversations in which you take part, build a relationship with you.

You don't stand in a corner and act the wallflower when you attend a local networking or business after hours event, do you? Absolutely not! You mingle, engage in conversation, you speak AND you listen. Can you do the same with Linkedin? Absolutely.

Think about your Linkedin profile as equal parts resume, elevator pitch, community newsletter and sounding/idea board. Of course, you will want to list any accomplishments, awards and participation in groups of interest to your industry. But take it to the next level. Have a blog? Does that blog discuss topics of interest to your industry niche? Share your latest blog post and ask for feedback. Here you're using your profile and the Linkedin feed as a sounding board. You're asking and because you're asking, people will assume you are willing to listen.

Next, share information about upcoming industry events, meetings, get togethers and more. Don't assume that everyone knows about these events. In fact, don't assume in general. Share a link to the event, and preface that link with why you plan to attend. Is there a great keynote speaker? Will there be a panel discussion? A giveaway. Share not just the event, but the potential benefits of attending. In the way, you're using Linkedin like a community (industry specific, rather then geographic) newsletter.

Link to articles and blog posts from other experts and enthusiasts in the industry. Sharing the wealth and spreading the word show that you're interested in listening and not just self promotion, which can be an engagement and participation killer.

Comment on posts. Like posts. Ask questions based on posts. This takes little time and the effort will be rewarded with interaction, interaction leads to active participation.

We've talked about ways to use your own profile and your connection feed to participate and connect. But, how else can you use Linkedin to participate, engage and connect? There are several options:

  • Make introductions. Be a gate opener. Connection A is looking for guest bloggers. Connection B is a fantastic copywriter looking to increase business. Help them connect. Make the introduction.
  • Take part in Linkedin's expansive group network. Linkedin allows you to search by name, company name and also by group. Interested in knowing more about real estate law? There's a group for that. Want to exchange blog comments? There are several groups that fulfill this need. From general topic to very targeted niche industry news, there are groups for just about everything. Don't see one that suits? Create your own. What's the point. People that effectively participate in groups share information, show they understand that listening and answering with targeted replies is appreciated and get their name/brand in front of a new audience and even bump up your SEO and searchability. We'd call that a win/win/win/win!
  • Linkedin also provides an effective area for Q&A, called Answers. Do a quick search with one of your company's keywords and see if you can offer up an answer to a question. If you can, you've possibly gained a new connection who will be happy to share your expertise with the remainder of her circle of connections.

Linkedin is much more than online storage for your digital resume. It is a business network with a robust following and immediate and timely opportunities for participation. When that participation shares and showcases your expertise it is well worth the hour or two a week it will take to take yourself from lackadaisy or luddite to one who appreciates and understands the laurels of Linkedin.

16 comments:

Dee said...

With so many networks it is difficult to know where to spend the small amount of time that's available for participating in/on such places. I hold my hand up to being a linked in lacksa-daisy! I perhaps should go back and give it another chance. Thanks Mallie.

Mallie Dein said...

Dee, I have to remind myself how important it is to spend time, weekly, checking out what's new and participating on Linkedin. It's a wonderful tool, but even I admit it's one that I far too often put on the backburner.

Anonymous said...

I'm impressed, I must say. Rarely do I encounter a blog that's both equally educative and amusing, and let me
tell you, you have hit the nail on the head.
The issue is an issue that too few men and women are speaking intelligently about.
Now i'm very happy I stumbled across this during my hunt for something relating to
this.

my web-site :: Little Mo Connolly

oakleyses said...

prada outlet, kate spade outlet online, coach outlet, burberry outlet online, longchamp outlet, longchamp outlet online, nike outlet, jordan shoes, ray ban outlet, oakley vault, tiffany jewelry, louis vuitton outlet, tiffany and co jewelry, ray ban sunglasses, gucci handbags, christian louboutin, michael kors outlet store, longchamp handbags, christian louboutin shoes, polo ralph lauren outlet, nike air max, coach outlet store online, michael kors outlet online, louis vuitton outlet online, prada handbags, louis vuitton handbags, coach outlet, tory burch outlet online, michael kors outlet online, louis vuitton, chanel handbags, true religion, cheap oakley sunglasses, louis vuitton outlet, michael kors outlet online, red bottom shoes, michael kors handbags, nike free, christian louboutin outlet, michael kors outlet, polo ralph lauren, kate spade outlet, coach purses, nike air max, burberry outlet online, true religion outlet, oakley sunglasses

oakleyses said...

ralph lauren pas cher, air max pas cher, hermes pas cher, longchamp, ralph lauren, longchamp pas cher, louis vuitton uk, ray ban pas cher, nike air max, nike roshe, vans pas cher, nike free pas cher, sac michael kors, scarpe hogan, hollister, abercrombie and fitch, converse pas cher, lacoste pas cher, sac vanessa bruno, nike roshe run, burberry pas cher, chaussure louboutin, north face pas cher, true religion outlet, air jordan, north face, louis vuitton, louis vuitton pas cher, mulberry, timberland, nike air max, oakley pas cher, hollister, tn pas cher, ray ban uk, nike blazer pas cher, guess pas cher, nike air force, lululemon, air max, true religion jeans, michael kors uk, barbour, new balance pas cher, michael kors canada, sac louis vuitton, nike free

oakleyses said...

north face jackets, reebok shoes, ugg, nike huarache, uggs on sale, ugg soldes, celine handbags, north face jackets, giuseppe zanotti, marc jacobs outlet, ugg outlet, uggs outlet, replica watches, birkin bag, bottega veneta, ghd, vans outlet, soccer jerseys, babyliss, canada goose outlet, mont blanc pens, asics shoes, insanity workout, canada goose outlet, canada goose outlet, nike trainers, nike roshe, ugg boots, lululemon outlet, canada goose, longchamp, soccer shoes, ferragamo shoes, chi flat iron, mac cosmetics, wedding dresses, ugg boots clearance, valentino shoes, instyler ionic styler, jimmy choo shoes, herve leger, nfl jerseys, beats headphones, abercrombie and fitch, mcm handbags, hollister, new balance outlet, uggs outlet, p90x workout

oakleyses said...

nike air max, montre femme, vans, hollister clothing, toms outlet, canada goose, swarovski jewelry, moncler, iphone 6 case, pandora charms, canada goose, gucci, uggs canada, ray ban, moncler, timberland shoes, karen millen, thomas sabo uk, converse, pandora uk, converse shoes, parajumpers outlet, lancel, moncler, coach outlet, moncler outlet, louboutin, moncler, supra shoes, ugg, links of london uk, baseball bats, moncler, oakley, louis vuitton canada, air max, pandora jewelry, hollister canada, swarovski uk, hollister, juicy couture outlet, juicy couture outlet, moncler outlet, replica watches, ralph lauren, wedding dress, canada goose pas cher, canada goose

Lili Wang said...

20150713wanglili
hermes
oakley sunglasses outlet
toms outlet
polo ralph lauren home
michael kors outlet
louis vuitton uk
burberry outlet
rolex watches outlet
louis vuitton
sac longchamp
jordan shoes
jordan 3s
red christian louboutin
jordan 6 cigar
michael kors outlet
air jordan 11
gucci outlet
hermes birkin bag
tory burch sale
christian louboutin sale
fitflop shoes
timberlands
michael kors
michael kors
fendi
louis vuitton
timberland boots
gucci outlet online
chanel bags
ray bans

Wenhao Guo said...

zd0723
gucci shoes
beats headphones
air jordan shoes
ugg boots uk
oakley sunglasses wholesale
ray ban sunglasses outlet,ray ban sunglasses,ray ban,rayban,ray bans,ray ban outlet,ray-ban,raybans,ray ban wayfarer,ray-ban sunglasses,raybans.com,rayban sunglasses,cheap ray ban
los angeles clippers jerseys
toms shoes outlet online
supra shoes
arizona cardinals jerseys
lebron shoes
oakley sunglasses outlet
north face jackets
beats by dre
nike mercurial
mizuno running shoes
mulberry outlet
ugg uk
nhl jerseys wholesale
kobe bryant jersey
hermes bags

Wenhao Guo said...

zd0723
gucci shoes
beats headphones
air jordan shoes
ugg boots uk
oakley sunglasses wholesale
ray ban sunglasses outlet,ray ban sunglasses,ray ban,rayban,ray bans,ray ban outlet,ray-ban,raybans,ray ban wayfarer,ray-ban sunglasses,raybans.com,rayban sunglasses,cheap ray ban
los angeles clippers jerseys
toms shoes outlet online
supra shoes
arizona cardinals jerseys
lebron shoes
oakley sunglasses outlet
north face jackets
beats by dre
nike mercurial
mizuno running shoes
mulberry outlet
ugg uk
nhl jerseys wholesale
kobe bryant jersey
hermes bags

风骚达哥 said...

20151007 junda
ugg boots
Jordan 13 Shoes For Sale
Authentic Louis Vuitton Handbags Cheap Online
Abercrombie And Fitch Kids Online
Wholesale Authentic Designer Handbags
michael kors bags
Jordan 6 Rings Powder Blue
michael kors handbag
cheap toms shoes
Louis Vuitton Bags Outlet Store
ugg boots
Louis Vuitton Bags On Sale
ugg australia
Louis Vuitton Clearance Sale
abercrombie
air max 90
michael kors handbag
true religion jeans
ugg boots outlet
nike trainers
Tom Shoes Outlet With Free Shipping
Louis Vuitton Handbags For Cheap
Cheap Jordans For Sale Wholesale
cheap uggs
louis vuitton outlet
Michael Kors Outlet Online Mall
Christian Louis Vuitton Red Bottoms
canada goose jackets
Real Louis Vuitton Bags
louis vuitton handbags
coach factory outlet
michael kors outlet
celine
ugg boots clearance
Michael Kors Outlet Handbags Factory Price

Taragp71 Rayebp93 said...

Coach Outlet
Cheap Coach Outlet
Oakley Outlet Online
michael kors outlet online
Oakeyley Sunglasses Wholesale
true religion outlet store
Oakley Sunglasses
Cheap Oakley Sunglasses
fitflops sale
michael kors outlet online
cheap oakleys
Oakley Outlet Stores
Coach Outlet Factory
oakley sunglasses
Louis Vuitton Handbags
fitflop sandals
Oakley Sunglasses
ray ban sunglasses
michael kors outlet
toms outlet store
Jordans For Cheap
true religion jeans
Michael Kors Purse
Cheap Uggs
Oakley Store
Michael Kors Handbags
Michael Kors Bags
Cheap Air Jordan
Cheap Oakley Sunglasses
cheap oakley sunglasses

chenlina said...

chenlina20151210
the north face
coach factory outlet
louis vuitton outlet
air max uk
louis vuitton handbags
abercrombie & fitch
canada goose coats
louis vuitton handbags
uggs on sale
uggs on sale
uggs clearance
louis vuitton
ugg boots
adidas uk
abercrombie
ugg boots sale
louis vuitton outlet
cheap oakley sunglasses
nike huarache shoes
prada handbags
ugg sale
oakley sunglasses
cheap air jordans
cheap uggs
kids lebron shoes
michael kors handbags
ralph lauren uk
michael kors outlet
oakley sunglasses
nike air max
louis vuitton outlet online
ugg outlet
nike roshe run women
oakley outlet
uggs on sale
adidas originals
nike huarache
abercrombie fitch
coach outlet online
ed hardy clothing
as

Juane Weg said...

lacoste shoes
air max 2016
polo ralph lauren outlet
nike store
jordan 11 concord
cheap michael kors handbags
coach outlets
burberry outlet
converse outlet store
tiffany co
polo shirts
oakley sunglasses
jordan shoes
columbia jackets
michael kors outlet online sale
michael kors handbags
christian louboutin shoes
jordans for sale
columbia sportswear
ugg boots clearance
nike high heels outlet online
columbia clothing
michaelkors
timberland boots
the north face outlet
longchamp handbags
mcm handbags
ralph lauren shirts
nike factory outlet
hermes bag
oakley sunglasses cheap
fitflop outlet
coach outlet store online clearances
oakley sunglasses
guess clothing
the north face sale
christian louboutin shoes
louboutin outlet
hermes bags
new balance shoes for women
cheap wholesale jordans
supra for sale
coach purses
the north face outlet
mk bags
tiffany
jordan release dates 2016
columbia sportswear
20160829yxj

Meiqing Xu said...

nike outlet
adidas yeezy boost 350
ralph lauren outlet
celine outlet store
adidas nmd
coach factory outlet online
sanantonios purs jerseys
yeezy 350 boost
cheap jordans
hermes handbags
20170418caiyAN

xjd7410@gmail.com said...

mulberry outlet
tory burch outlet online
coach outlet store online
true religion outlet
louis vuitton outlet
sac louis vuitton pas cher
fitflops
coach outlet
nike roshe run
christian louboutin sale
chanyuan2017.07.03