1/3/12

Launch 2012

Launch Series (Part 1)


I do not know about you but the past week, amidst all of the holiday activities, company and everything that goes with it, I thought about what I want in 2012 for my business, my clients, my family and myself. Thoughts ranged from growth to accomplishments, relationships, health to wealth and of course security and well-being. The range was a bit like “Maslow’s Hierarchy of Needs,” touching on each level. Some were dreams, others - things that must be done and there were also the more than annualized thoughts on personal improvement.

All of these thoughts have the opportunity to be realized or remain trapped. None will occur without a launch. All need the framework of a plan, milestones to be accomplished, accountability and a goal worthy of achievement.

The launch button I must press causes a series of actions and interactions. A silent launch in which no one else knows what is to be accomplished has the least chance for success and almost no accountability. Silent launches are totally dependent on the person initiating the launch. No communication to others, successes and failures are private and often the pursuit of the goal ends almost as soon as it begins.

Boisterous and over ambitious launches that lack a framework for success are simply fireworks, often distractions that can be loaded with guilt, compromise and failure. Many of these, after the noise and the dust settle, fade to a silent oblivion barely remembered, as not much ever happened. The greatest impact is to the people directly impacted as collateral damage in terms of trust, respect and belief.

A great launch not only announces the objective in basic terms but also gives a promise of what is to be accomplished with a committed plan and accountability. The value of the objective can be seen even though the full impact may not yet be communicated or ever made public. Leadership is obvious from the start and accountability partners are chosen with specific tasks assigned. The series of communications that follow along the path to the objective are proactive and positional, energizing drive and allowing the aroma of success to permeate the air.

Great launches create an environment of opportunity, desire for success and additional launches by those touched, working on the project, or simply energized by the ambiance of initiative.

This month, our blog series will look at successful and unsuccessful launches and give tips and information that should be helpful in your own launches. We would love to hear about your objectives, launch activities and challenges.

2012 holds promise of greatness especially since no one wants a repeat of the last few years. We have the opportunity to start new initiatives and be something we have never been before, but it will require that we are willing to press the launch button.

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