7/21/11

Hurry Up & Wait: Brand Change (Part 7)


Hurry up and wait. We all hate it. You feel like you have been standing in the smoke and hearing the rumors for so long now that you are really tired of it and want to get on with your business. In truth, nothing is stopping you except the normal fascination we all have with the unknown. However, you still want to know why it is taking so long.

Throughout the Brand Change series the theme of controlling what is yours to control runs throughout. Companies including franchisors and networks who are executing major brand change do not control everything either. In many cases delays in announcements are not necessarily what they want or would choose. In a perfect world, we could make our plans, create our strategies and make the changes as we desire, aligned with our desired timing. That is only true if it does not involve other people, financial institutions, regulatory institutions and or governmental entities.

Take for example franchising. Franchisors, because they are making a business offering regulated by the Federal Trade Commission (FTC), file documents with the FTC which must go through regulatory processes. These documents are then filed annually in the form of a Franchise Disclosure Document (FDD), generally filed no later than March 31 of every year. However, if you are franchising on a national basis, nearly 40% of the states have individual rules and processes that apply and require approvals. Hence, if you have filed on the federal level, your plans and ability to transact business may be held up by any state or other regulatory entity in the process. Just because you need this for your business, it does not mean that they consider it a priority and your timing certainly is not a consideration. This is just one example of what might create a “hurry up and wait” scenario where even those closest to the fire can do nothing.

On a more localized basis it is often state agencies and county and local governments who have more control than you do in the timing of your companies' changes and being able to make key announcements, changes and moves.

While brand change may be something we are affected by at some point and at some level, perhaps we should turn the tables a bit. Apply the concepts, feelings and suggestions to your own businesses. If your business is in a growth mode, whether it is by mergers, acquisitions, roll-ins, walk-overs, network growth, affiliates or even recruiting of associates and staff, you are a part of brand change and directly affect others. Most likely the same type of feelings, concerns, challenges and opportunities exist for those you seek to become a part of your company, no matter what the method. They, too, will often feel frustrated and anxious when in the “hurry up and wait” mode in which every rumor becomes a point of angst.

4 comments:

oakleyses said...

prada outlet, kate spade outlet online, coach outlet, burberry outlet online, longchamp outlet, longchamp outlet online, nike outlet, jordan shoes, ray ban outlet, oakley vault, tiffany jewelry, louis vuitton outlet, tiffany and co jewelry, ray ban sunglasses, gucci handbags, christian louboutin, michael kors outlet store, longchamp handbags, christian louboutin shoes, polo ralph lauren outlet, nike air max, coach outlet store online, michael kors outlet online, louis vuitton outlet online, prada handbags, louis vuitton handbags, coach outlet, tory burch outlet online, michael kors outlet online, louis vuitton, chanel handbags, true religion, cheap oakley sunglasses, louis vuitton outlet, michael kors outlet online, red bottom shoes, michael kors handbags, nike free, christian louboutin outlet, michael kors outlet, polo ralph lauren, kate spade outlet, coach purses, nike air max, burberry outlet online, true religion outlet, oakley sunglasses

oakleyses said...

ralph lauren pas cher, air max pas cher, hermes pas cher, longchamp, ralph lauren, longchamp pas cher, louis vuitton uk, ray ban pas cher, nike air max, nike roshe, vans pas cher, nike free pas cher, sac michael kors, scarpe hogan, hollister, abercrombie and fitch, converse pas cher, lacoste pas cher, sac vanessa bruno, nike roshe run, burberry pas cher, chaussure louboutin, north face pas cher, true religion outlet, air jordan, north face, louis vuitton, louis vuitton pas cher, mulberry, timberland, nike air max, oakley pas cher, hollister, tn pas cher, ray ban uk, nike blazer pas cher, guess pas cher, nike air force, lululemon, air max, true religion jeans, michael kors uk, barbour, new balance pas cher, michael kors canada, sac louis vuitton, nike free

oakleyses said...

north face jackets, reebok shoes, ugg, nike huarache, uggs on sale, ugg soldes, celine handbags, north face jackets, giuseppe zanotti, marc jacobs outlet, ugg outlet, uggs outlet, replica watches, birkin bag, bottega veneta, ghd, vans outlet, soccer jerseys, babyliss, canada goose outlet, mont blanc pens, asics shoes, insanity workout, canada goose outlet, canada goose outlet, nike trainers, nike roshe, ugg boots, lululemon outlet, canada goose, longchamp, soccer shoes, ferragamo shoes, chi flat iron, mac cosmetics, wedding dresses, ugg boots clearance, valentino shoes, instyler ionic styler, jimmy choo shoes, herve leger, nfl jerseys, beats headphones, abercrombie and fitch, mcm handbags, hollister, new balance outlet, uggs outlet, p90x workout

oakleyses said...

nike air max, montre femme, vans, hollister clothing, toms outlet, canada goose, swarovski jewelry, moncler, iphone 6 case, pandora charms, canada goose, gucci, uggs canada, ray ban, moncler, timberland shoes, karen millen, thomas sabo uk, converse, pandora uk, converse shoes, parajumpers outlet, lancel, moncler, coach outlet, moncler outlet, louboutin, moncler, supra shoes, ugg, links of london uk, baseball bats, moncler, oakley, louis vuitton canada, air max, pandora jewelry, hollister canada, swarovski uk, hollister, juicy couture outlet, juicy couture outlet, moncler outlet, replica watches, ralph lauren, wedding dress, canada goose pas cher, canada goose